Thinking
Design
Unlike most gyms and fitness centers, BUBBLEGUM doesn’t believe in harsh training that exceeds each individuals’ capabilities. Their success lies in creating healthy habits and shaping a new lifestyle that will stick for life. Their fully qualified team of trainers understands individuality. A community-centered facility that focuses on each individual, understands what they can achieve, and helps them achieve it. Τhey commissioned us to create their new identity.
The design is based around two custom glyphs, B and G, that ensure the brand’s presence across applications in a recognizable yet ever evolving way. Signifying the elements of difference and change while hinting at the pliable nature of gum they represent the shaping–of the body, of habits, of a new lifestyle.
Art Direction & Design: Georgia Harizani, Theodore Myronidis
Type Design: Georgia Harizani, Valerio Monopoli
Thinking
Unlike most gyms and fitness centers, BUBBLEGUM doesn’t believe in harsh training that exceeds each individuals’ capabilities. Their success lies in creating healthy habits and shaping a new lifestyle that will stick for life. Their fully qualified team of trainers understands individuality. A community-centered facility that focuses on each individual, understands what they can achieve, and helps them achieve it. Τhey commissioned us to create their new identity.
Design
The design is based around two custom glyphs, B and G, that ensure the brand’s presence across applications in a recognizable yet ever evolving way. Signifying the elements of difference and change while hinting at the pliable nature of gum they represent the shaping–of the body, of habits, of a new lifestyle.
Art Direction & Design: Georgia Harizani, Theodore Myronidis
Type Design: Georgia Harizani, Valerio Monopoli
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