Design
Thinking
Remedis Group commissioned us to create the identity and website for a platform that would deliver products from pharmacies to the end consumer. Their business plan revolved around the idea of a unified database of pharmacies that would accommodate the sale of pharmaceuticals and para pharmaceuticals by offering online prescription and delivery services. Based on the phrase “Pharmacy to go” Pharmago was born. A short, memorable name that relates to the Greek word for medicine “Φάρμακο” and would be memorable to an older audience (55+).
Combining a digital environment (pixels), the traditional pharmaceutical cross (+), and movement (in the form of an arrow), we created the brand mark. The wordmark, set in the Inktrap font Polysans Mono, presents a clean look representative of the health sector. The color and material palette and the packaging applications accommodate a fast-paced online presence of an umbrella provider. The user interface was based on the idea of a transparent business model, offering quick and efficient services to anyone in need.
Art Direction & Design: Georgia Harizani, Charis Karantzas - Blind Studio
Thinking
Remedis Group commissioned us to create the identity and website for a platform that would deliver products from pharmacies to the end consumer. Their business plan revolved around the idea of a unified database of pharmacies that would accommodate the sale of pharmaceuticals and para pharmaceuticals by offering online prescription and delivery services. Based on the phrase “Pharmacy to go” Pharmago was born. A short, memorable name that relates to the Greek word for medicine “Φάρμακο” and would be memorable to an older audience (55+).
Design
Combining a digital environment (pixels), the traditional pharmaceutical cross (+), and movement (in the form of an arrow), we created the brand mark. The wordmark, set in the Inktrap font Polysans Mono, presents a clean look representative of the health sector. The color and material palette and the packaging applications accommodate a fast-paced online presence of an umbrella provider. The user interface was based on the idea of a transparent business model, offering quick and efficient services to anyone in need.
Art Direction & Design: Georgia Harizani, Charis Karantzas - Blind Studio
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